Resonance Research

Resonance® quantifies customers’ emotions, reveals the real reasons people buy (or don’t) and gives us thousands of lines of genuine, juicy unedited “customer talk”.

Conducted on the web, in private and anonymously, Resonance®, our proprietary, Six-Sigma-certified research technique, eliminates all the inherent pitfalls of traditional market research (including the daunting Laverne and Shirley Canard). It reveals and quantifies consumers’ emotions about their ideal experience with a total product category, then contrasts that with their emotions about their current experience with a particular brand or product. This shows exactly where your audiences’ experience either falls short of or exceeds their ideal experience.

We can then use those insights to segment the audience and create messages and concepts that will close the gaps, seize business and generate loyalty for your brand.