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Had a new product fail?
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Even after the competitive analysis showed a gap in consumer needs you could drive a Massey-Ferguson 9000 Series Axial Combine through, the focus groups raved and threw M&M’s like confetti and people lined up to try it in the test markets, that exciting new product, somehow, mysteriously, failed to engage the public’s passions.
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G2M’s proprietary processes can help you perform quick, cost-effective “marketing triage” by:
  • Demonstrating the true potential of the concept with its Net Passion Score™
  • Discovering ways to fine-tune the offering by revealing the hidden, emotional motivators that might have been missed in the brand or product, or in its marketing.
  • Focusing on the “right” audience; the potential customers that can be clustered according to the underlying emotions that will actually motivate them to buy.
  • Helping to determine whether or not “product euthanasia” is the best decision, and when.
Note: We’ve tried to resist saying something like “of course, if you’d been working with us from the beginning, chances are you might not be in this position now.”

Yes. We really tried to resist saying that.

Alas, we’ve failed.
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clear   clear G2M209 Essex St. on Derby Sq. • Salem, MA 01970 • 978.740.4474 • info@g2mco.com clear
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