People ask us all the time. “Are you market researchers? Consumer insight gurus? Branding consultants? Oddball ad people who don’t actually make ads?”



It’s natural. The need to categorize and label the world is wired into all of us humans.

And, while we’ll accept those conventional classifications, we prefer to label ourselves Passion Hunters and Passion Wranglers. We use a number of proprietary tools and techniques to help our clients find and understand the passionate emotions that motivate or inhibit customers’ actions. That’s Passion Hunting. Then we help create marketing ideas that tap those passions and promote the actions our clients desire (like buying the things our clients sell). That’s Passion Wrangling.